Can they see me?

 (The desensitization of the amber light)

Since the introduction of social media, news and information at both a local and global scale, have become more readily available at the click of a button. News we would typically never hear or see has enabled us in the towing industry to realize others across the industry face many of the same obstacles and experiences. As of late, more operators and owners have expressed great cries of help when it comes to the awareness of flashing amber lights on the side of public roadways. These attempts, although admirable, seem to be falling on deaf ears. The crux of the problem seems to come down to: can they see me?



On any given day, driving in high density areas, it is easy to see 5-10 vehicles. operating on roadways with amber lights activated. Whether these vehicles are postal service, construction, farm equipment or tow trucks, motorist are constantly being subjected to this visual distraction. With this constant over exposure, people have become desensitized to the importance, in the same way violence in the media desensitizes us to it. Constant exposure to a situation takes away the effect it has on us.

So, let's ask ourselves: how can we be seen? We need a new method to grab people’s attention. Some of these methods can be simple, while others somewhat more complicated.

The cone zone!

All tow trucks should already be equipped with pylons for dealing with roadside breakdowns. Simply adding some orange pieces of rubber to a roadside can help drivers "wake up" to the fact that this is not just another amber light flashing. Any way that we can catch a driver's eye more than just a flashing light and some hi-vis clothing will allow us to overcome the immunity of an amber light.

This is not a problem that will change overnight, however, as an industry filled with problem solvers, I'm sure we can find a way to overcome amber light and increase awareness of tow operators working roadside. So next time you are on the side of the road loading a car, ask yourself. Do they see me?

Shawn Michaud
Wm140989